Jodie is an extremely talented serial entrepreneur, who’s well known for founding her former cult-fashion startup ‘Shoes of Prey’; she also held the position of Creative Director at her startup. The mission of this startup was to enable women to simply design and customise their shoes. Jodie foun...
"The Hard Things About Hard Things" by Ben Horowitz
"Reboot: Probably More Than You Ever Wanted to Know about Starting a Global Business" by Jodie Fox
99% Invisible
News Source
The Business of Fashion
The Skimm


Favourite Tech CEO / Founder
Mike Cannon-Brookes
Melanie Perkins
If you could do a TedTalk on anything what would it be on?
Truth & Fear

Failure is a topic few entrepreneurs are willing to talk about but many need to hear about. You won’t find anyone in the startup ecosystem who talks as openly and eloquently about failure as Jodie Fox. Jodie is an exceptional founder who built an incredible business in Shoes of Prey, the former cult-fashion startup which allowed women to customise their own shoes. A banking and finance lawyer by trade and a dedicated creative, Shoes of Prey was a perfect nexus of the corporate and creative worlds for Jodie.

Shoes of Prey was considered a global leader and innovator in mass-customisation and on-demand manufacturing. A vertically integrated business that raised over US$27 million in funding, and with millions of shoes designed, Shoes of Prey changed the way the retail industry thought about product and manufacturing. This popular Aussie startup was founded in 2009 with the vision that personalisation and customisation were the future of retail. Unfortunately, after 10 years of being in business, Shoes of Prey went into liquidation early 2019.

In this episode, Jodie talks us through the highs and lows of her journey with poise and vulnerability, specifically shedding light on the importance of mental health for entrepreneurs. She also discusses her new book, “Reboot: Probably More Than You Ever Wanted to Know about Starting a Global Business“, which was released in November. You don’t want to miss this insightful, powerful pod episode.

Guest Recommendations