How to acquire more customers

Date: Wednesday 16 Sep 2020
Time: 8:00 am


No matter how good your idea or product is, finding and growing your customer base is one of the hardest challenges for any startup. Knowing how to use data to understand your customer, the right channels to reach them, how to reduce acquisition costs, and develop scalable, repeatable models will help you reach and scale your customers. 

To share their growth principles and customer acquisition tactics we’ll be joined by:

  • Anna Cheng, Growth Marketing Manager at Brighte. She gained a reputation for customer acquisition with a pre-launch viral waitlist resulting in 40,000 contacts for Spaceship, and grew it to $100m in funds under management in 4 months.
  • James Cattermole, founder of Hexigo Fitness is a serial entrepreneur who’s launched, grown and exited three enterprise software companies and has worked across, Australia and San Fancisco.
  • Peter Mycock saw the rise of the online customer while working with Experian, AOL, Myspace, ING, Criteo and is now GM of JAPAC for Partnerize. Who powers better partnerships that grow ROI, tailored to acquire and retain ideal customers.

Want to learn how to build a marketing machine to reach millions of customers? Join us on Wednesday.