Hockey Stick Advisory joins forces with Innovation Bay

We’re thrilled to announce that Hockey Stick Advisory has officially joined Innovation Bay in a multi-year partnership. This marks a significant milestone in our shared mission to empower startups, founders, and investors across the APAC region with best of breed operators.

Meet Hockey Stick Advisory

Founded by Bryan Williams in 2022, Hockey Stick Advisory was established as they observed in the market that despite good intentions, most partnerships remain ineffective. Bryan recognised that for ambitious companies, it’s not enough to just have great products. To reach their full potential faster, they also need the right partnerships to extend value to drive great customer outcomes, whilst also unlocking new growth channels. That’s where Hockey Stick comes in.

Hockey Stick’s mission is clear: to enable partnerships as the primary growth driver for ambitious companies, driving exponential outcomes for customers and partners. By providing market-leading strategic partnership advice, operational guidance, and executional support, Hockey Stick helps businesses accelerate top-line growth while protecting scarce bottom line resources.

What does Hockey Stick Advisory offer?

For ambitious scale-ups and investors looking for growth outside their core business, Hockey Stick offers a range of services designed to optimise partnership opportunities:

• Partnership ecosystem assessment: Understand your current partnership landscape and identify which partner categories to prioritise
• Strategic partner selection: Identify the right partners for your business and craft a compelling value proposition that attracts, onboards and enables them for mutual success
• Growth engine development: Build a sustainable growth engine that works alongside your existing go-to-market strategies
• Execution-ready planning: Develop a robust, market-leading plan ready for immediate execution
• Partner marketing support: Bring your prioritised partnerships to life with targeted marketing strategies and partner marketing services

In short, Hockey Stick empowers businesses to enable partnership opportunities to fuel growth to unlock new revenue streams, close deals faster, and increase customer lifetime value.

Why partner with Innovation Bay?

Innovation Bay’s community-driven approach aligns perfectly with Hockey Stick’s belief in the power of partnerships.

“Innovation Bay is APAC’s leading founder and VC community, bringing key stakeholders together to network, collaborate, and solve problems in an authentic, transparent way. This is delivered through trust and collaboration, empowered through the community. This aligns closely to our values and how we operate,” says Bryan.

“Partnerships are enabled through establishing deep trust, creating mutual win-wins for each other and customers alike. It’s a natural fit to form a strategic alignment to help each other and the community to win.”

Words of wisdom for 2024

As we navigate through murky economic times, Bryan offers this advice: “The opportunity to meet customers where they are in their customer journey, supported by strong partnerships, can help you go faster without doing all the heavy lifting.”

Industry data backs this up:

• Deals involving one or more partners have a 41% higher win rate, close 35% faster, and have 43% higher LTV (Source: Reveal)
• Nearly a third of sales will come from ecosystems (Source: McKinsey)
• Companies with strong partner ecosystems experience 1..5x faster growth (Source: Hockey Stick Advisory)

Looking ahead

As Hockey Stick Advisory and Innovation Bay embark on this exciting partnership, we look forward to driving even more success for the founders, and investors we serve. Buyer behaviour has changed, and companies no longer have to go it alone to reach their ambitions.

Stay tuned for more updates as we continue to build a stronger, more connected ecosystem together.

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