Rippling and Innovation Bay to support Australian startups in driving productivity and fuelling successful international expansion
New partnership brings Rippling’s workforce management solutions to Innovation Bay’s community of 100+ Australian startup founders
SYDNEY, AUSTRALIA – 20 FEBRUARY 2025 – Rippling, a leading workforce management platform, has announced a new partnership with Innovation Bay, Australia’s premier community for tech founders, venture capitalists, and angel investors. The collaboration will equip Innovation Bay members with the tools to support their growth by tackling key challenges in workforce management and scaling internationally. The announcement comes as Innovation Bay also signs on to Rippling’s platform, further strengthening their partnership.
Australian startups are navigating mounting hurdles, from economic pressures and an increasingly complex regulatory environment to the demands of scaling in competitive global markets. With more than 80% of startups planning to expand internationally, founders must also contend with fragmented HR and IT systems, managing cross-border teams, and scaling operations efficiently. These challenges can drain time and resources, making it harder for startups to focus on innovation and growth.
This new partnership between Rippling and Innovation Bay aims to address these issues head-on, empowering founders to streamline operations and unlock growth opportunities. Rippling’s all-in-one platform seamlessly integrates HR, IT, and finance functions, allowing businesses to consolidate their operations and effortlessly manage global teams. By combining Rippling’s workforce solutions with Innovation Bay’s thriving community of tech founders, the partnership is set to deliver significant value to Australia’s startup ecosystem, equipping them with the tools they need to scale fast and smart.
Recognising the benefits of streamlining workforce management for its members, Innovation Bay will also be adopting Rippling’s platform for its own operations, reinforcing the value it believes the platform can bring to its members.
“Innovation Bay’s members are ambitious, driven, and tackling some of the world’s most complex challenges,” said Matt Loop, Vice President and Head of Asia at Rippling. “We’re thrilled to partner with Innovation Bay to support founders on this journey, empowering them with the tools they need to scale their businesses and expand internationally. By simplifying their workforce management, we enable them to focus on what matters most: innovation and growth.”
Phaedon Stough, CEO and Co-Founder of Innovation Bay, added, “The journey of scaling a startup can be isolating and complex, and we’ve seen firsthand the challenges founders face with managing their tech stack. Our partnership with Rippling reflects our shared commitment to providing founders with the technology and resources they need to accelerate growth, share knowledge, and avoid common pitfalls. We believe in leading by example, which is why we also chose Rippling as our own workforce management platform. For us and our members alike, Rippling will help us to focus on the big picture while handling workforce needs with efficiency.”
This partnership will deliver value to Innovation Bay’s network of over 100 founders, spanning industries including medtech, agritech, and logistics. It will also build on Rippling’s growing presence in Australia, where it has supported startups in consolidating systems, streamlining processes, and managing international expansion.
About Rippling
Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.
Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.
Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock and serves clients in over 150 countries.
For more information, visit Rippling.com.
More Innovation Bay content
Join the Innovation Bay community
INNOVATION BAY NEWSletter
Stay up to date
Sign up for monthly updates including exclusive interviews, pitch dates, event announcements, profile, news and much more.